Amazon wants to find and fund early-stage voice tech startups in the United Kingdom. The company is working with VGC Partners, a venture capital firm based in London, to discover young British voice tech startups and bring them into the newly launched British Alexa Incubator Program.
Amazon has been interested in cultivating startups that use or can improve its Alexa voice assistant for some time. Bringing that hunt to the UK just adds to the pool of potential entrepreneurs. The company has a base for working on Alexa from its base in Cambridge, with hundreds of staff. The new search encompasses the whole of the country, however. The companies Amazon picks for its new Alexa Incubator Program will get one-on-one mentorship sessions and advanced training in how to program and design for Alexa. The incubator program doesn’t include any direct investment, although it does open doors for potential funding via the Alexa Fund. For financial support, Amazon chose to work with VGC Partners. VGC already funds several tech startups but has just finished raising £1 million for a new seed fund for young startups. The chosen startups will have a shot at up to £150,000 (about $187,000) as a seed investment from VGC.
“As a growth capital investment firm, we want to support new companies built around the voice economy, and this is an excellent