Amazon Prime Video to Host Virtual Festival ‘Pride Inside’ – Hollywood Reporter

Amazon Prime Video to Host Virtual Festival ‘Pride Inside’ – Hollywood Reporter

The two-day event will feature Amazon stars, ‘RuPaul’s Drag Race’ veterans and performances by a host of musical talent.

In the absence of in-person celebrations amid the COVID-19 pandemic, organizers across the country are bringing Pride inside. That’s the title of Amazon Prime Video’s just announced global, virtual Pride festival, “Pride Inside,” designed to honor the LGBTQIA+ community and allies.

Set to unspool June 27- 28 on a custom website, the program will feature musical performances by Betty Who, Vincint, The Aces and Greyson Chance; celebrity creative director and choreographer Parris Goebel and choreographer Ryan Heffington offering dance routines; and 16 drag queens from RuPaul’s Drag Race including Manila Luzon, Monique Heart, Heidi N Closet, Raja and Gia Gunn, as well as Lady Bunny, all of whom will perform on the main stage, teach makeup tutorials and contribute to round-table conversations.

The “Pride Inside” event is described per the streamer as an “innovative, 360° environment” that will allow users to navigate the festival grounds together along with 9 friends via peer-to-peer video. The company hopes to reach an international audience thanks to Amazon Video’s global reach, with a maximum capacity of users capped at 2 million. 

Also as part of the effort, Amazon Studios and Prime Video will make unspecified donations to the Black AIDS Institute and the National Queer and Trans Therapists of Color Network charities. Reps from the organizations will also be given a platform to share information about mission statements and respective work.

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