Black Owned Music Tech Startup Indie is Revolutionizing the Way Entertainment Brands and Content Creators Interact – The Source

Black Owned Music Tech Startup Indie is Revolutionizing the Way Entertainment Brands and Content Creators Interact – The Source

NYC-based Indie is a new music discovery and fan engagement app bridging the gap between independent artists, big name brands, and listeners. In the music industry, it is far too common for valuable opportunities to be guarded by gatekeepers and held out of reach of talented independent artists. Indie is addressing this opportunity gap with a revolutionary platform that uses conversational commerce to give up and coming artists and content creators the chance to get their content seen by big name brands – through an easy-to-use, multidirectional marketplace that facilitates content submissions, audience feedback, and brand engagement. 

Indie has something for everybody.  Creators get a new outlet for their content and a chance to win meaningful prizes, brands increase their engagement and receive a stream of audience-curated content, and listeners get the chance to provide feedback while getting paid for their opinion. With the focus initially on hip hop and R&B brands, Indie is now also creating opportunities for the notoriously difficult-to-monetize world of social media influencers and Instagram comedians. 

The most promising thing about Indie is that it already works. Over the past three years, the Indie team – headed by serial entrepreneur, Kemar Darlington – has not only exceeded expectations in beta, but has built an impressively strong network of brand partners including major media outlets, radio stations, and a roster of
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