Now that Apple has announced the new iPads and Apple Watches, the focus will turn to the delayed iPhone 12 family and the first ARM-powered MacBook. In a topsy-turvy world, the former should stand out in a pandemic disrupted market. The latter should bring Apple’s ability to innovate back to the laptop and desktop market.
Yet for all the talk of Apple’s innovation and cutting-edge technology, Microsoft is already there.
This new battleground will focus on laptops and tablets, and specifically on the move towards ARM-based processors. Tim Cook’s Apple has stated that the company is ‘all-in’ with this move, and it should be completed within two years. Although the Intel machines will continue to be supported (and the