Technology is shifting the way industries market to, acquire, and serve consumers. To understand how technology will impact the financial services industry, I turned to Jonathan Metrick, the Chief Growth Officer for Portage Ventures, a fintech focused VC. Below are his insights.
Kimberly Whitler: How does your experience provide a unique perspective on tech and the financial services industry?
Jonathan Metrick: My unique perspective comes from my experience on both the investing & operating sides of fintech (financial technology). My role as Chief Growth Officer at Portage Ventures allows me to see the breadth of the industry, by advising over a dozen fintech businesses across our global portfolio on marketing & growth. Prior to this role, I was the CMO of Policygenius, the leading insurtech marketplace in the US, where I gained deep expertise building a marketing division of +40 and helping scale the business 10x in three years. Understanding both sides allows me to assess what broader trends are occurring and how easy (or difficult) they might be to operationalize.
Whitler: What are the key ways in which tech will disrupt the financial services industry?
Metrick: Disruptions in other industries like travel (Expedia) and retail (Amazon) have trained consumers to expect faster, side by side comparisons, to help them save money. These same consumers