Samsung Electronics and Apple are doing everything they can to capture India, with 1.4 billion potential customers and the world’s second-largest market.
They are competitively opening stores, upping the marketing and introducing affordable smartphone models in a race to be the pioneers in the country.
India is considered a land of opportunity as almost half of the population has never owned a smartphone before. The stars seem to be aligning, and world politics is in their favor, as a growing number of Indian consumers are seeking alternatives to Chinese smartphones amid budding anti-Chinese sentiment.
Apple opened its first online store in India Sept. 23, the first direct sales channel for the U.S. smartphone company in the