India is the battleground country for Samsung and Apple – Korea JoongAng Daily

India is the battleground country for Samsung and Apple – Korea JoongAng Daily

Customers in India look at Samsung's new Galaxy Z Flip at an exhibition hall in Gurugram, India. [SAMSUNG ELECTRONICS]

Customers in India look at Samsung’s new Galaxy Z Flip at an exhibition hall in Gurugram, India. [SAMSUNG ELECTRONICS]

 
Samsung Electronics and Apple are doing everything they can to capture India, with 1.4 billion potential customers and the world’s second-largest market.
 
They are competitively opening stores, upping the marketing and introducing affordable smartphone models in a race to be the pioneers in the country.  
 
India is considered a land of opportunity as almost half of the population has never owned a smartphone before. The stars seem to be aligning, and world politics is in their favor, as a growing number of Indian consumers are seeking alternatives to Chinese smartphones amid budding anti-Chinese sentiment.  
 
Apple opened its first online store in India Sept. 23, the first direct sales channel for the U.S. smartphone company in the
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