London-based KatKin today announced a seed round led by Octopus Ventures, taking the total amount raised by the company to almost €5 million, to help cats live healthier, happier lives with a new cat food that meets cats’ biological needs.
Siblings Brett and Nikki O’Farrell started KatKin in 2019 after realising that the pet food options available on the market didn’t provide cats with the nutrition they needed to live a healthy life. For example, for cat food to be labelled ‘with chicken’ it only needs to contain 4% chicken (according to FEDIAF’s Code of Good Labelling Practice for Pet Food). In contrast, KatKin aims to create the healthiest cat food in the world, with a 95% fresh, real meat content and zero fillers and preservatives.
KatKin states that their food replicates what cats have evolved to eat in the wild – a high protein, high moisture, and grain-free diet. Plus, the startup uses a proprietary algorithm that enables personalisation of food for an individual cat based on a range of inputs, including, weight, size, age, activity level. This means the vet-formulated meals are personalised to the dietary needs of each individual cat in a household.
Developing an affordable, personalised and species appropriate diet for cats has been