Why Cara Delevingne is joining sex-tech startup Lora DiCarlo as co-owner and creative adviser – Fast Company

Why Cara Delevingne is joining sex-tech startup Lora DiCarlo as co-owner and creative adviser – Fast Company

Actress and model Cara Delevingne is stepping into the sex-tech industry as the new co-owner and creative adviser of Lora DiCarlo.

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Founded in 2017 by its eponymous creator, Lora DiCarlo’s mission is to destigmatize sexual pleasure (particularly for women) and elevate the sex toy industry with products that lean more into robotics than conventional toys.

“This is something I’ve been thinking about for a very long time, and it’s taken a while to find the right people to do it with,” Delevingne says. “I grew up pretty repressed and English in terms of sexuality. That relationship that you have with yourself is the most important one in the world. And this is not just to do with pleasuring yourself, but it’s about exploration and loving yourself.”

Adds founder and CEO Lora Haddock DiCarlo: “When you partner with somebody, it’s like a marriage—you’ve got to get along, you’ve got to understand each other’s purpose. [Cara and I] represent so much of what each other stands for in terms of redefining how people explore and experience and take ownership of their pleasure.”

Cara Delevigne [Photo: courtesy of Lora DiCarlo]

Delevingne’s duties include raising brand recognition through content development and marketing strategies, as well as working with the in-house engineering team on product development.

“She actually really mirrors a lot of what I do,” DiCarlo
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